Meet Sonny Black: The Outdoor Trailblazer Leading a New Era at Wyld Peak
A new era of adventure begins.
At Wyld Peak, we believe the wilderness isn’t just a destination, it’s a calling. Our mission has always been to empower those who answer that call, whether it leads them to fog-draped forests, desert canyons, or high-alpine switchbacks. And now, we’re thrilled to announce a partnership that truly embodies this mission.
Meet Sonny Black, our newest Wyld Peak Brand Ambassador and the living definition of wild-hearted adventure.
Who Is Sonny Black?
Based between the Pacific Northwest and Southern California, Sonny Black is an outdoor adventurer, content creator, founder, and creative force. Known for her bold energy and raw authenticity, Sonny seamlessly blends rugged trail exploration with fearless self-expression. She’s not afraid to show up in the world fully herself, and that’s exactly the kind of presence we want leading the Wyld Peak movement.
With deep roots in outdoor culture and a growing following across platforms like Instagram and Threads, Sonny inspires a new generation of adventurers, especially women, to hit the trail, embrace discomfort, and move through the world unapologetically. Her lifestyle defines what we call all-terrain energy: sometimes forest, sometimes desert, always untamed.
The Spirit of Wyld Peak, Embodied
Sonny’s story is not curated, it’s lived. She doesn’t just pose for the photo; she puts in the miles. Her journey is one of earned grit and tested gear, where moments are marked by both challenge and creativity. Whether she’s capturing the silence of a desert sunrise or the noise of a windswept summit, she brings a rare presence to everything she does.
She blurs the line between art and adventure, between solitude and connection. Her world is as much about making space for others as it is about forging her own path. That’s why her audience doesn’t just watch, they come along for the ride. She’s not a character. She’s a force of nature.
What This Means for the Wyld Peak Community
As Sonny brings Wyld Peak gear to the backroads, ridgelines, and riverbeds she calls home, you’ll witness how our products perform far beyond the showroom. Her adventures will highlight apparel and equipment in real-world settings, be it a high-humidity hike, a cold mountain morning, or a long stretch of dusty switchbacks.
Follow the Journey
We invite you to follow @976_sonnyblack on Instagram and Threads as she embarks on her next chapter with Wyld Peak. Her feed is a window into wild terrain, creative grit, and the human spirit in motion. From alpine treks to desert drives, you won’t want to miss a step.
And don’t forget to sign up for our newsletter to catch exclusive updates, ambassador insights, gear launches, and more.
Let’s Go Further Together
At Wyld Peak, we’re not just building a brand. We’re building momentum. We’re building belonging. With Sonny Black on our side, the trail ahead looks wilder and more inspiring than ever.
Stay wild. Stay ready.
Wyld Peak.