Meet the Team Behind Wyld Peak

Hiker silhouetted against a vibrant sunset on a mountain peak.

At Wyld Peak, we’re more than just outdoor gear. We’re a crew of explorers, creators, and slightly feral misfits who believe the trail is for everyone.

Our gear is built with purpose, our stories are real, and our community is proof that adventure isn’t a brand, it’s a way of life.

  • Hayden in Kauri Grove wearing a Wyld Peak logo hoodie.

    Hayden – Founder & Adventurer

    Hayden is the spark behind Wyld Peak. From hiking the rugged trails of New Zealand to exploring the wild corners of California and Oregon, Hayden has spent years blending a love for design, sustainability, and adventure.

    When Hayden’s not building Wyld Peak, you’ll find him trekking through forests, testing new gear, or writing stories that inspire others to take the first step outdoors.

  • Abishai from Wyld Peak wearing signature cap at Surplus Steel shooting competition in Taranaki.

    Abishai – Creative Visionary


    Abishai brings the imagination that pushes Wyld Peak into new territory. With an eye for design and a knack for storytelling, they help shape the patches, apparel, and digital guides that our community loves.

    From brewing up bold new patch concepts to refining the finer details of our branding, Abishai makes sure Wyld Peak stands out in a world full of cookie-cutter outdoor brands.

  • Face shot of Avi from Wyld Peak wearing a classic beanie.

    Avi – Digital Explorer


    Avi is our behind-the-scenes strategist. Whether it’s helping optimize content, fine-tuning our digital guides, or making sure our story reaches the right people, Avi ensures Wyld Peak has both roots in the trail and a presence online.

    With a mix of technical skill and creative spark, Avi keeps Wyld Peak’s voice authentic and its mission clear.

JM Beltran in a Wyld Peak classic hoodie at Aoraki Mount Cook, alternate pose and angle.

Wyld Peak wouldn’t be what it is without the crew of ambassadors who bring our gear to life on their own journeys.

From mountain summits to city streets, they prove adventure looks different for everyone, and that’s exactly the point.

  • Rae relaxing outdoors in a beautiful UK park

    Rae – UK Advocate & Artist


    Rae is a disabled hiker, artist, and advocate from the UK. She raises awareness around chronic illness while proving that the outdoors is for everyone. Rae uses art and design as therapy, and her resilience is woven into the Wyld Peak community.

  • Emma in a maroon Wyld Peak Explorers eco tee in Oregon, alternate pose and angle.

    Emma – Pacific Northwest Photographer

    Emma captures the soul of the outdoors through her lens. Hiking the misty trails of the Pacific Northwest with her malamute Cypress, she shows how the bond between people, pets, and nature can inspire adventure.

  • Johnny Ghost mid-stream playing a video game live.

    Johnny – Ghost Hunter & Gamer

    Based in Salem, Johnny balances gaming, streaming, and a love of the paranormal with a passion for the outdoors. Whether it’s ghost-hunting in old towns or testing new patches on the trail, he brings fun and curiosity to our crew.

  • Owlsaur (Ali) takes a selfie in her car in Honolulu, wearing a Wyld Peak baseball cap

    Alisha – Hawaii Survivor & Gamer

    Alisha is a cancer survivor whose story is rooted in resilience. Between gaming, hiking, and living the island life, she represents the spirit of overcoming challenges and finding adventure wherever you are.

  • Des in the UK lifting weights at a gym wearing a Wyld Peak organic peak design t-shirt.

    Des – UK Veteran & Hiker


    Des is an Army Airborne veteran with a deep love for the outdoors. After his service, he dedicated his time to hiking, gaming, and veteran support programs. His grit and humor make him an essential part of our community.

  • Sonny Black taking a selfie in a Wyld Peak hoodie and cap

    Sonia – Oregon Roller Derby Adventurer

    Sonia balances the intensity of roller derby with the calm of the outdoors. From skating to hiking Oregon’s trails, she brings fearless energy and creative style to Wyld Peak.

  • MissHolidaySaigon wearing a Wyld Peak organic tee in Nha Trang, Vietnam

    Phuong – Traveler, Food Enthusiast & Aspiring Influencer

    From Vietnam, Phuong brings a global perspective to Wyld Peak. Whether it’s sharing hidden street-food gems or documenting off-the-beaten-path adventures, she reminds us that exploration comes in many forms.

  • Savannah, Wyld Peak brand ambassador from Kentucky, blending fashion and hiking style outdoors.

    Savannah – Fashionista & Trail Trendsetter (Kentucky, USA)

    Based in Kentucky, she mixes streetwear with outdoor gear and proves that trails can be just as bold as a runway. From hiking fits to everyday fashion, she shows that adventure and personality go hand in hand.

Sim Bastick posing at the Rainbow Warrior Memorial in Wyld Peak maroon Explorers tee

Why We Do What We Do

Wyld Peak isn’t just a brand, it’s a movement. We create gear that means something: U.S.-made organic cotton tees, morale patches that tell stories, and guides that make the outdoors more accessible.

But what really sets us apart is the community of explorers, misfits, and trailblazers who wear our gear and share our mission.

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