Ethical Outdoor Apparel with Purpose
Wyld Peak was built differently by design.
Not in a boardroom. Not from a marketing blueprint.
But from real conversations between people who were done with the empty promises of the outdoor apparel industry.
In 2022, Hayden brought together Abishai, Avi, and Anthony, friends, not executives, who shared the same frustration. Outdoor and lifestyle brands were using words like “sustainable” and “ethical” as marketing tools, while quietly relying on mass production, zero transparency, and carbon-heavy operations.
We knew there had to be a better way. So we created it.
A Mission Born from Frustration and Fueled by Purpose
Wyld Peak began as a response to the greenwashing that had overtaken the outdoor gear world. We saw the disconnect between how clothing was marketed and how it was made. Consumers were being sold an ideal, adventure, freedom, and sustainable streetwear purpose by brands that gave nothing back to the planet or the communities behind the supply chain.
We weren’t interested in joining the noise.
We wanted to build something with clarity, with conscience, and with real impact.
That’s why we committed to a slower, more transparent model of ethical streetwear and outdoor clothing, small-batch, intentional, and designed for people who live with meaning. We started with a clear goal: create functional, timeless gear without compromising on values.
Built for People Who Live with Intention
Wyld Peak exists for people who don’t just talk about change, they live it.
Our collections are designed to move seamlessly from city streets to rugged trails. From travel to downtime. From early mornings to late-night fires. We blend minimal design with durable performance, creating pieces that don’t scream for attention, but hold it.
We don’t release products just to fill up space. Everything is created with care, tested for real life, and built to last. Our unisex hiking hoodies and outdoor streetwear essentials are made for movement, resilience, and purpose.
What We Stand For: Real Sustainability, Not Greenwashing
From the very beginning, we’ve stood against the fast-fashion model. Every order through Wyld Peak helps restore forests because we plant a tree for every item sold. We’ve partnered with verified reforestation initiatives to ensure that your purchase goes further than your wardrobe.
We also work with small-scale manufacturers who treat their people with respect and uphold safe, ethical practices. Our products are not mass-produced, and that’s intentional. It keeps us nimble, transparent, and able to maintain the integrity of every item we offer.
Want to understand how it works?
Read more about our tree planting program here.
Small by Design. Agile by Choice. Driven by Impact.
We didn’t set out to become the next big thing. We set out to do the right thing.
That means staying independent, turning down shortcuts, and standing by our values even when it costs more or takes longer.
Our team is proudly diverse, neurodiverse, and led by lived experience, not polished PR. We're deeply committed to transparency, community, and building an outdoors brand that doesn’t just look good, but does good.
We’re still small. But that’s the point.
And if you're someone who believes in conscious consumption, gear that tells a real story, and clothing that contributes to something bigger, you're already one of us.
Join the Movement
Every purchase you make with Wyld Peak helps fight deforestation, supports ethical manufacturing, and drives momentum for a more honest apparel industry.
Explore our gear. Share our story.
And if you believe in what we’re building, wear it proudly.
👉 Browse our latest drops
👉 Learn more about our values
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