Our Story: Kiwi Roots, US-Made Gear, Built to Do Better
Our Story: Kiwi Roots, US-Made Gear, Built to Do Better
Born in New Zealand. Based in the USA. Built for the wild.
Wyld Peak was founded in 2022 by Hayden, along with Abishai, Avi, and Anthony, after realizing just how much of the outdoor and streetwear world was flooded with greenwashing, generic gear, and empty promises.
Big brands were talking about sustainability, but behind the scenes? It was just another marketing tactic.
We wanted better, for people, for the planet, and for the gear itself.
What Makes Us Different
Wyld Peak isn’t here to follow the rules.
We’re here to raise the standard.
We create bold, eco-ethical outdoor and streetwear that’s:
🔹Made in the USA or ethically sourced in small batches
🔹Crafted with organic and recycled materials wherever possible
🔹Designed to stand out, on trails, streets, or wherever you roam
What We Believe In
We’re guided by real values, not buzzwords.
🔹🌱 One Tree Planted With Every Order
Through partnerships with reforestation charities, your order helps restore forests where they’re needed most.
🔹🔁 Slow, Sustainable Fashion
Most of our gear is made in the USA or by trusted partners overseas; there is no fast fashion or mass production.
🔹🫶 People Over Profits
We give back to grassroots projects across Southeast Asia and beyond, supporting the regions often exploited by the apparel industry.
🔹✊ No BS
We’ll never claim to be perfect, but we will always be transparent, honest, and evolving.
Kiwi Born, US Based
Though Wyld Peak was founded in Aotearoa (New Zealand), our products are now proudly made and shipped from the USA.
We bring a global mindset, local production, and a commitment to leaving the world better than we found it.
Who We’re For
We design for the doers, wanderers, creatives, hikers, dirtbags, and daydreamers. If you've ever felt like the outdoor world wasn’t built for people like you, this is your space.
Whether you're off-grid or just off work, our gear is built to move with you.
Where We’re Going
We’re still small, but growing.
Each person who shops with us helps this mission thrive.
From planting trees with every order to crafting new collections that raise the bar, we’re just getting started.
Join the Wyld
🌱 One tree planted for every order
🔹 USA-based production + shipping
🖤 Real gear. Real purpose. No fluff.
👉 Explore our full collection
👉 Meet our community
👉 Got questions? Drop us a line